Privacy Policy

Last updated: August 24, 2026

Helthy is in development. Right now this site does one thing: it asks people what makes health habits hard, so that what gets built is shaped by real answers rather than assumptions.

This page explains what we collect when you answer that survey, who else touches it, how long we keep it, and what you can ask us to do about it. We don’t sell your information, and we won’t.

What we collect and why

Your survey answers. What you tell us about your health goals, what has stopped you before, and what you’d want from a habit coach. This is the point of the survey — it decides what gets built.

Your email address, if you give it. It’s optional. Every question that asks for it can be skipped, and skipping it doesn’t change anything else. If you give it, we use it to tell you when Helthy is ready, to let you know when we open our coaching program, and occasionally to follow up on something you said. Nothing else. Every message we send has an unsubscribe link that works.

Where you came from. If you arrived through a tagged link — from a forum, a post, a newsletter — the link carries a short source tag. We use it to understand which communities the answers came from, so we can tell whether we’re hearing from a broad group or a narrow one.

Anonymous usage statistics. We measure which parts of this page people read and where they stop, so we can tell whether the page is doing its job. This is measured without cookies and without identifying you.

This site sets no cookies and runs no advertising. There’s no consent banner because there’s nothing to consent to.

Our legal basis

We process your information on the basis of your consent, given when you choose to submit the survey. You can withdraw it at any time — see Your rights below. Withdrawing consent doesn’t affect anything we did with your information before you withdrew it.

Answering is entirely voluntary. There’s no consequence to not answering, and no part of the site is withheld if you don’t.

Who else handles your information

We use a small number of services to run this site. They process information on our instructions only, and none of them may use it for their own purposes.

We’ll keep this list current. If it changes, this page changes with it.

Where your information is stored

Your survey answers are stored in the European Union. Survey confirmation emails are sent by Tally through SendGrid, which may process email addresses in the United States. This website is hosted in the United States, and later launch or follow-up emails may be sent through Google, also in the United States.

We also keep working copies of the answers in Canada, where we are, for analysis. Those copies have the email addresses removed, so they can’t be traced back to anyone.

If you’re in the EU or UK, this means your email address leaves your jurisdiction. We rely on the standard contractual clauses in our agreements with those providers to protect it. You can decline this simply by not giving us your email address; your survey answers stay in the EU either way.

How long we keep it

Two different things, two different clocks.

Answers with your email attached — kept until Helthy launches, or twenty-four months from when you answered, whichever comes first. At that point we remove the email address and anything else that identifies you.

De-identified answers — once your email and other identifying details are removed, the answers stay. We can’t tell who gave them, and they stop being personal information at that point. We keep them because a picture of what made habits hard in 2026 stays useful long after that, and it can’t be reconstructed later. The working copies we analyse are always this kind.

Your email address — kept until you ask us to remove it, or until you unsubscribe from the launch notification.

You can ask us to delete any of it sooner. See below.

Your rights

Whatever country you’re in, we’ll honour these:

• Know and access — what we hold about you, and what we’ve done with it
• Correction — fix anything that’s wrong
• Erasure — delete it
• Portability — get a copy in a form you can take elsewhere
• Restriction and objection — limit how it’s used
• Withdraw consent — at any time, without giving a reason
• Complain — see below

One email address handles all of these: [email protected]. We’ll respond within 30 days. We may need to confirm you are who you say you are before acting on a request, which usually means checking the email address the request comes from against the one on the response.

No automated decision-making. Nothing here makes automated decisions about you.

How we keep it safe

Survey responses are encrypted in transit and at rest where they are collected and stored. The de-identified working copies we analyse carry no email addresses, so there is nothing in them to link an answer to a person. Access is limited to the people who need it — currently one person. We collect as little as possible, which is the only security measure that never fails.

Complaints

If we’ve mishandled your information, tell us first — [email protected] — and we’ll try to put it right.

If you’re not satisfied, you can complain to the Office of the Privacy Commissioner of Canada at priv.gc.ca. If you’re in the EU or UK, you can complain to your own national data protection authority instead.

Changes and questions

We’ll update this page as Helthy changes, and the date at the top will change with it. If something significant changes and we have your email, we’ll tell you.

Who to contact

Howard Kiewe is accountable for how Helthy handles your information. Questions, requests and complaints all go to the same place:

Adapted from the 37signals privacy policy, used under CC BY 4.0. Substantially rewritten and reduced; 37signals does not endorse this adaptation.